I got a chance to attend last night’s session on the content strategy used to rework the City of Vancouver’s website from the ground up.
My favourite tidbits:
- 4,500 citizens responded to a survey about how the City could improve the site–those are outstanding numbers and indicate that the stakes are high
- The site went from 26,000 HTML pages to under 5,000 through a combination of prioritizing most frequently visited content and rewriting copy in plain English
- Visitors go to the site to find out about parking and traffic tickets, garbage and recycling, and how to arrange inspections. What does the City focus on? Council minutes and bylaws–after all, the City is required to maintain these records. But that doesn’t service the public.
Want the full transcript tweet by tweet? Here’s my transcript via Storify.