Three Ways Target Canada Won Twitter on Oscar Night

Screenshot of a tweet
Last night, Target Canada threw its first Twitter Party for Canadians during the 85th annual Oscars, winning Twitter nationwide in the process.

The retailer is on the cusp of opening 124 stores in Canada this year with more to follow in 2014. To create buzz ahead of its grand opening celebrations across the country, Target Canada hosted a fast-paced forum on Twitter. Prizes were awarded to those who registered to participate and answered a series of questions using the hashtag #TargetCa.

The Twitter Party ran for an hour, generated 1,890 tweets, and trended across Canada.

Here’s how Target Canada hosted a winning party on Twitter:

1. Awareness of its audience

The retailer went after women aged 18 to 54 across the country, partnering with ShesConnected and @ShoppingWoman to help organize the event. Plus, Target Canada showed impeccable timing by scheduling their party to coincide with the Oscars when many women would already be watching the awards ceremony on TV and sharing their thoughts on Twitter…

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2 thoughts on “Three Ways Target Canada Won Twitter on Oscar Night

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