Category: Content

World Information Architecture Day | #wiad17

Posted on February 19, 2017February 19, 2017 by tbains

On Saturday, Feb. 18, 2017, I helped celebrate World Information Architecture Day in Vancouver, attending a series of talks by:

Concrete Actions I’ll Take Following the GAIQ

Posted on January 3, 2015 by tbains

After spending a week prepping for the GAIQ, I want to apply what I’ve learned with specific, concrete action items. Otherwise, I’m afraid I’ll forget the lessons.

Tackle the New GAIQ Exam

Posted on December 31, 2014December 31, 2014 by tbains

I’m a lifelong list-maker. And nothing pleases a list-maker more than crossing something off the list of to-dos like tackling the updated Google Analytics Individual Qualification (GAIQ) exam.

online or offline, storytelling is the same

Boiling Down Digital Storytelling

Posted on October 20, 2014December 31, 2014 by tbains

Basic Principles to Get You Started If you’re tackling digital storytelling for your brand, then it probably feels like you’re

DIY Digital Marketing

Posted on May 4, 2013 by tbains

7 To-Dos for Every Entrepreneur This Thursday, I had the opportunity to present a workshop at SVI Women in Vancouver,

Three Ways Target Canada Won Twitter on Oscar Night

Posted on February 27, 2013February 27, 2013 by tbains

To create buzz ahead of its grand opening celebrations across the country, Target Canada hosted a fast-paced forum on Twitter during the Oscars. The Twitter Party ran for an hour, generated 1,890 tweets, and trended across Canada.