World Information Architecture Day | #wiad17

World Information Architecture Day | #wiad17

On Saturday, Feb. 18, 2017, I helped celebrate World Information Architecture Day in Vancouver, attending a series of talks by:

Marianne Sweeney – The IA of AI
Lorraine Chisholm – Put a Mental Model to Work: UX, Strategy, and Content
Melissa Breker – How to Use Content Mapping to Collaborate with Stakeholders
Hannah Wei – Lessons Learned Designing for an Emerging Mobile Market
Robin Rozhon – Structured data and SEO
Suzy Gonzalez, Michelle Kang, Rajeshwari Keluskar, Julian Liao, Marly Marquez Ordaz and Gianna Vanoni – IA Lessons
Alan Etkin – Carved Code: Extending First Nations’ Storytelling into the Digital Sphere
Closing Keynote by Karyn Zuidinga – A Strategic Approach to IA


The international hashtag had a lot to offer so I combed through for my favourites in the Storify below.

#LeaderLounge

#LeaderLounge

Last night, I attended the first of Smart and Savvy’s monthly workshops designed to “up the leadership quotient” locally by helping strengthen attendees’ ability to lead and influence others. Here’s a transcript of live tweets created through Storify to keep track of the ideas and principles we covered.

DIY Digital Marketing

7 To-Dos for Every Entrepreneur

This Thursday, I had the opportunity to present a workshop at SVI Women in Vancouver, a three-day conference dedicated to women committed to social change in business.

Here’s the presentation in case you’d like to see it. As always, the best part of any presentation isn’t what I’m saying or showing but the active participation with, and among, the attendees.

For a sense of what we discussed in person, jump below the slides.

A few of the questions that I can remember are:

  • Should I be on Twitter?
    Only if your business goals include reaching an audience active on that network AND you have the resources to commit to daily engagement.
  • When is the best time to post on my social networks?
    Depends—there are lots of studies that can give you general guidelines, but you should experiment with when your particular audience is most active and likely to see your posts in their stream. But here are a few great infographics to start: The Best and Worst Times to Post on Social Networks and The Science of Social Timing.
  • What can I do to protect my intellectual property on Pinterest?
    Tough one—only you can decide if it’s worth the risk of posting content on Pinterest. Some creative are watermarking images to highlight copyright ownership, but is that enough? Check out Creators Against Pinterest to see what other artists think.

The most divided opinions centered on who should be handling social media for your organization: I maintain that this isn’t a task that you want to delegate to either interns or outside agencies.

After all, you’re using social media to build critical relationships with customers, partners and stakeholders. Entrust the task to those who are invested in your organization, closest to your brand and clear about evolving business goals.

Unfortunately, interns and even agencies come and go—when they leave, you’ll have to start over again.

But that’s just my opinion and there were folks in the workshop who’d had excellent experiences using interns and outside experts, including Denise Taschereau of Fairware.

And that’s the best lesson: what works for me may not make sense for you. There’s never been a single formula for success, especially not in the fast-paced arena digital media.

Three Ways Target Canada Won Twitter on Oscar Night

Screenshot of a tweet
Last night, Target Canada threw its first Twitter Party for Canadians during the 85th annual Oscars, winning Twitter nationwide in the process.

The retailer is on the cusp of opening 124 stores in Canada this year with more to follow in 2014. To create buzz ahead of its grand opening celebrations across the country, Target Canada hosted a fast-paced forum on Twitter. Prizes were awarded to those who registered to participate and answered a series of questions using the hashtag #TargetCa.

The Twitter Party ran for an hour, generated 1,890 tweets, and trended across Canada.

Here’s how Target Canada hosted a winning party on Twitter:

1. Awareness of its audience

The retailer went after women aged 18 to 54 across the country, partnering with ShesConnected and @ShoppingWoman to help organize the event. Plus, Target Canada showed impeccable timing by scheduling their party to coincide with the Oscars when many women would already be watching the awards ceremony on TV and sharing their thoughts on Twitter…

To see the rest of the article, please see techvibes.com where the article was originally published.

Changing the Face of a City: Live Tweet Transcript

I got a chance to attend last night’s session on the content strategy used to rework the City of Vancouver’s website from the ground up.

My favourite tidbits:

  • 4,500 citizens responded to a survey about how the City could improve the site–those are outstanding numbers and indicate that the stakes are high
  • The site went from 26,000 HTML pages to under 5,000 through a combination of prioritizing most frequently visited content and rewriting copy in plain English
  • Visitors go to the site to find out about parking and traffic tickets, garbage and recycling, and how to arrange inspections. What does the City focus on? Council minutes and bylaws–after all, the City is required to maintain these records. But that doesn’t service the public.

Want the full transcript tweet by tweet? Here’s my transcript via Storify.

Recapping Sam Sullivan’s 11th Public Salon

Tonight, I attended my first Public Salon–an event hosted by former Vancouver mayor Sam Sullivan and the Global Civic Policy Society. Seven speakers had seven minutes to tell a story that expanded our minds. Listening to each, I felt that each was able to inspire by sharing their personal stories and what drives them to excel.

The speakers ranged from Shari Graydon who tries to correct the prevalent gender bias among media by empowering women to step up as experts to Myriam Laroche, the founder and President of Eco Fashion Week, and The Right Honourable Michaelle Jean who is now a UNESCO envoy. Jean has also recently launched her own foundation to enable Canada’s youth to become changemakers.

Since so many folks did an excellent job of tweeting gems from the evening, I’ve collected the best in a tweet transcript powered by Storify. One thing is clear: we need more events like these in Vancouver! Please help spread the word so we can continue to hear from the city’s best and brightest.