Category: Marketing
#LeaderLounge
Last night, I attended the first of Smart and Savvy’s monthly workshops designed to “up the leadership quotient” locally by
Continue readingBuilding a Modern Brand
[View the story “Building a Modern Brand” on Storify]
Continue readingConcrete Actions I’ll Take Following the GAIQ
After spending a week prepping for the GAIQ, I want to apply what I’ve learned with specific, concrete action items. Otherwise, I’m afraid I’ll forget the lessons.
Continue readingTackle the New GAIQ Exam
I’m a lifelong list-maker. And nothing pleases a list-maker more than crossing something off the list of to-dos like tackling the updated Google Analytics Individual Qualification (GAIQ) exam.
Continue readingBoiling Down Digital Storytelling
Basic Principles to Get You Started If you’re tackling digital storytelling for your brand, then it probably feels like you’re
Continue readingDIY Digital Marketing
7 To-Dos for Every Entrepreneur This Thursday, I had the opportunity to present a workshop at SVI Women in Vancouver,
Continue readingThree Ways Target Canada Won Twitter on Oscar Night
To create buzz ahead of its grand opening celebrations across the country, Target Canada hosted a fast-paced forum on Twitter during the Oscars. The Twitter Party ran for an hour, generated 1,890 tweets, and trended across Canada.
Continue readingLive Blogging with CoverItLive
Lately, I’ve been live blogging more frequently at local events like Me in Media, Inside Stories and Lost in Translation?.
Continue readingWhy I’m Paying Attention to LinkedIn
Seven Takeaways for Marketers I’m an avid user of LinkedIn—one of over 120 million professionals from more than 200 countries
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