Social Media for Social Change

Tweet Transcript of a Community Workshop

Last week, Social Media Club Vancouver and the Projecting Change Film Festival (PCFF)  co-presented a workshop to help change agents learn tips and tricks for using social media to support their projects. For a full recap, see my friend Yuri’s comprehensive post.

Proceeds from the workshop went to support PCFF which starts Thursday, May 26 and runs to Sunday, May 29.

Since I love using Storify to document events, I put together key tweets, pix and vids for anyone who missed the event.

Gauge Mobile Launches Scanvee to Manage Mobile Barcodes

Gauge Mobile from DreamLife Design Inc. on Vimeo.

Mobile Barcode Usage in Canada
During the fourth quarter of 2010, Canada showed a 442% growth rate in mobile barcode usage. Mobile barcodes are two-dimensional (2D) images that connect print information like a poster to interactive experiences on a mobile device, such as an online contest.

According to 3GVision, the global pioneer and leader in mobile barcode solutions, Canada claims top spot among growing mobile barcode markets.

With such explosive growth in mind, I jumped at the chance to attend Scanvee’s launch party on Monday, May 16, 2011. Scanvee is a new mobile management platform from Gauge Mobile.

Why use Scanvee?

  • Scanvee uses both QR Codes and Data Matrix barcodes—two open source formats that are considered industry standard. Most smartphones with a reader will be able to scan these formats unlike proprietary mobile barcodes like Microsoft Tags that can only be decoded by specific applications.
  • Strong, live-time analytics allows you to track each campaign’s performance, including the total number of scans, type of phone used, location and time of each scan. A representative of Newad, an agency specializing in advertising that targets the young and affluent, spoke at the event about how they had used Scanvee at the University of Calgary. Based on the analytics, Newad adjusted when their other promotions took place on campus, noting that students appeared to have more down time in the afternoon than in the morning when the agency had originally been setting up.
  • All barcodes are dynamic and can be updated to perform new tasks at any time. You don’t have to reprint pieces because the barcodes have expired, extending the shelf life of your creative.

Why skip Scanvee?

  • The analytics are available to users only for a 15-day trial. Premium users get access to unlimited analytics but these accounts run a steep $24.99 per month to start or $249.99 per year.

The model is sound—we’ve seen many successful freemium services like Flickr where the analytics are available only to paying customers.

But I haven’t even shelled out for Hootsuite yet and I love that program. Really—I talk about it all the time. I use it every single day for my personal, nonprofit and corporate accounts. And it’s only $5.99 per month.

Still, Scanvee is promising and I’ll be looking for a good opportunity to pilot their platform. Based on my 15-day analytics trial, I’ll determine if I can make the case for a premium account.

Have you used mobile barcodes in a campaign? Drop a comment to share your best practices.

VFS Opens New Gaming Campus in Chinatown

Created by Vancouver Film School student Christine Lee through the VFS 3D (2006)

Last Friday, the Vancouver Film School’s celebrated the launch of its new gaming campus in Chinatown. My friend, Gagan Diesh—a senior instructor at the VFS and Director of DesignStamp—invited me to the event where opening remarks by Mayor Gregor Robertson were followed by a ribbon-cutting ceremony and tours of the facilities.

Revitalizing Chinatown
When Channel M vacated 88 Easter Pender Street, VFS stepped in to take over the space and open their first dedicated gaming campus. The move is in line with the revitalization of Chinatown, a partnership between the City of Vancouver and the local community to address safety and stimulate economic growth in the area.

Both the City and the community have focused on “attracting new investments while respecting the area’s culture and heritage. Key revitalization strategies include cultural and economic development, public space improvements, intensification of land use, and inter-generational programming.” (May 2009 Backgrounder)

Vancouver is already the third largest hub for film and game production in North America. But before opening its new campus in Chinatown, the VFS was at capacity, struggling with a waitlist of 100 students. The new facility will allow more students to enroll in VFS’s programs, which also carries the promise of more instructors and funding.

Plus, 50 percent of VFS students are international who will ultimately share their experiences here with wider networks. In short, VFS’s new campus is great news for Chinatown and those committed to its renewal.

Women in Gaming
During the event, the VFS also announced the winner of their Third Annual Game Design Scholarship to Women. Valued at up to $50,000, the award enables an aspiring female game designer to attend VFS’s acclaimed one-year Game Design program, covering her full tuition. This year’s winner is Larissa Baptista of Rio de Janeiro. The first of its kind in the world, this scholarship encourages greater opportunities for women pursuing a career in game design.

In an industry traditionally created by and for men, changing demographics highlight why such a scholarship is required:

  • Women now comprise 40% of U.S. video game players.
  • Women age 18 or older now represent a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (18%).
  • Women comprise 55% of all social gamers (web-based games like Farmville played on social networks like Facebook).
  • Women play social games multiple times a day (38%) in comparison to just 29% of males.
  • Women are more likely to play with people they know (68% vs. 56% for males).
    (Source: ESA’S 2008 Consumer Survey and PopCap Games Social Games Survey)

Congratulations to the VFS and all involved in what promises to be a facility that gives back to its city, industry and the broad community of gamers.

Examining Your Digital Footprint with Kimberly Voll

Last week, Veronica Heringer invited Rebecca Johnston and myself to attend the Canadian Women in Communications’ Fireside Expert Series on digital footprints by UBC’s faculty member Kimberly Voll. I was glad I did—the speaker was knowledgeable but personable, the room intimate and the conversation candid and engaging.

A transcript of my live tweets are included below if you’re interested in reading the highlights.

Live Blog: #NetCulture: Stories of Culture + Diversity in Social Media

Woot! On Tuesday, April 5, I’ll live blogging #NetCulture: Stories of Culture + Diversity in Social Media right here. Speakers from our culturally diverse communities will share how social media has helped them strengthen their identities, roots and friendships. Go to for the full agenda and list of speakers, bios and presentation topics.

Social Media—Where We All Share Status

Immigrants among Vancouver’s highest social media content producers

Twitter escultura de arena

Last week, Delvinia and Environics Analytics published a new online study about Canadians’ social media habits. Among other trends, the study revealed the high rate of adoption of tools like Facebook, YouTube and LinkedIn among immigrants trying to maintain old networks and establish new ones.

#NetCulture: Stories of Culture and Diversity

The results struck a chord immediately given the fact I’m volunteering to support #NetCulture, an upcoming event on April 5 where six local speakers from Vancouver’s culturally diverse communities will share how social media has helped them strengthen their identities, roots and friendships.

Based on the study, it’s no coincidence that #NetCulture will take place in Vancouver. In fact, Canada’s three largest and most diverse cities— Vancouver, Toronto and Montreal—are responsible for producing “more than three-quarters of all Canadian social media content.” And as major urban destinations for immigrants moving to the country, these cities are natural hubs for events like #NetCulture.

Stellar Speakers

Veronica Heringer, one of the six speakers at #NetCulture, immigrated to Canada from Brazil and now runs where she writes about social media marketing, PR, advertising and the ups and downs of being a foreigner in Canada. From documenting her quest for citizenship to publishing periodically in Portuguese, Veronica epitomizes the “young, upwardly mobile immigrants” building a network by creating engaging content online.

Immigrants are also more likely to meet in person with people who they connected with online than rural Anglophones or upscale suburban Francophones. This thread will weave through Paola Viviana Murillo and Norma Ibarra’s presentation at #NetCulture. is a virtual plaza that links Latinos and educates local Vancouverites about Latin America. Paola and Norma will discuss how they help create virtual connections on that translate into successful offline events.

“A disproportionate number of older immigrants are also contributing to the online dialogue,” the study reveals.

Aptly, retiree Ashok Puri who came to Canada in 1969 will speak at #NetCulture about his experiences couch-surfing in Nepal, Mexico, China and India. Plus, he just launched his own blog, Papa Puri’s Kitchen, where he’ll post on travel, food and Ayurvedic health topics.

Jay Catalan and RJ Aquino—recently profiled with other emerging leaders from the Filipino Canadian community in Living Today—are using tools like Facebook to drive awareness of their initiative. Tulayan, Tagalog for “bridge,” is a volunteer-run group that hosts cultural events as diverse as a 10-week language program and Pinoy story time at VPL to networking over wine and keso (cheese).

Way Too Azn’s Ray Hsu and Zi-ann Lum will showcase how they harnessed social media to respond to recent portrayals of Asians in the media—helping to spark a national debate about multiculturalism and inclusiveness.

For the “interculturally minded,” Jordana Mah will uncover how Schema Magazine has used social media and the web to highlight people, events, and issues that speak to a generation that is moving seamlessly through cultures rather than between them.

C U @ #NetCulture

The survey of 23, 144 Canadians’ social media habits nicely sets the context for next Tuesday’s discussion. But statistics are only half of any story. For a far more intimate and lively look at how each of us can use social media to share stories of culture and diversity, I’ll be in a front-row seat at #NetCulture.

To register for this free event, please visit

Photo credit: Rosaura Ochoa

#NetCulture: Stories of Culture and Diversity in Social Media
Photo Credit: nrivera

On April 5, local storytellers from diverse ethno-cultural backgrounds will share how they’ve used social media to create meaningful communities online with interested members of the public at the Vancouver Public Library. #NetCulture: Stories of Culture and Diversity in Social Media is a free event co-sponsored by the VPL, Net Tuesday Vancouver and Cooperative Culture—an initiative spearheaded by my friends, Ajay Puri and Sean Stiller.

The event is designed to showcase how individuals (and organizations) are using tools like Facebook, Twitter and YouTube to strengthen and celebrate their diverse identities, roots and connections. In Kety Esquivel’s words, “multicultural social media looks at difference and acknowledges we are not all the same.”

As the VP of Digital Strategy at Ogilvy Public Relations and a long-time advocate for the Latino community, Kety will join the event as the keynote speaker via Skype. She will take questions so I’ll be re-reading her article, 3 Reasons You Should Care About Multicultural Social Media & 3 Tips for Multicultural Social Media Success in preparation.

The main act is six rapid-fire talks loosely based on the “PechaKucha” style of presentation. Each of the speakers will have seven minutes to share their personal stories. Stories will range from Ashok Puri’s tips on joining the global couch-surfing community through Facebook and YouTube to how Jay Catalan and RJ Aquino are using social media to create a bridge for young Filipinos in Vancouver to connect with their culture, heritage and history.

Kety & Ashok
Kety Esquivel
Kety Esquivel
Ashok Puri
Ashok Puri
Jay & RJ
Jay Catalan
Jay Catalan
RJ Aquino
RJ Aquino
Ray & Zi-Ann
Ray Hsu
Ray Hsu
Zi-Ann Lum
Zi-Ann Lum
Paola & Norma
Paola Viviana Murillo
Paola Viviana Murillo
Norma Ibarra
Norma Ibarra
Veronica & Jordana
Veronica Heringer
Veronica Heringer
Jordana Mah
Jordana Mah

Once all the presenters have spoken, they will form a panel and field questions from the audience. For me, this is another excellent example of peer-to-peer sharing in the local community that complements events hosted by industry experts.

What will you ask #NetCulture speakers? Step up to the mic on Tuesday, April 5 at the VPL or post/tweet your question to @CoopCulture. On the day of the event, you’ll also be able to follow along via live blog.

#NetCulture: Stories of Culture and Diversity in Social Media

Tuesday, April 5, 2011


Vancouver Public Library, Central Branch

The event is free, but advance registration is required.

#NetCulture Registration

Live Blog: Transmedia Storytelling with Brent Friedman

How to Build a Universe Worthy of Devotion

Brent Friedman
Photo by GigaOM Events

Brent Friedman, Founding Partner of Electric Farm Entertainment, is in Vancouver to speak about the basics of transmedia storytelling, from definition to uses in both mainstream and digital experimentation, using his company’s recent MTV hit series Valemont as a case study.

Filter the Flood: How to Curate the Social Web with Storify

information hydrant
Photo by Will Lion

To consume all of the data published online over the next year, you would have to watch TV for 125 million years straight. Clearly, the ability to filter the din is critical if we want to craft compelling stories for our readers and followers. In response, co-founders Burt Herman and Xavier Damman launched Storify—a new social reporting tool in beta for professional and citizen journalists. Storify lets you create a digital narrative from the deluge of posts, photos, videos and links uploaded to the web every second.

“We’re flooded with Tweets, YouTube videos, Flickr photos and everything else. Everyone can be a “reporter”…But not everyone is a “journalist”—making sense of an issue and giving the context. So we built a system to help people do this, take the best of social media and make it into a story—to “storify” it,” explained Herman in an interview with Robert Hernandez.

I discovered Storify earlier this year at a retreat where a participant used the event hashtag to pull together the most relevant tweets, photos and slides. Soon, I had registered to gain access to the service and created my own story.

How Storify Works

Click the screenshots to see a product walkthrough.

Home Page

Storify Home Page

New Story
New Story
To start, click "New Story."
Create Story
Editing Screen
Drag and drop to create your story.
Edit Story
Refining your story.
Publish Story
Publish Story
Publish your story and start promoting to drive traffic.


  • Protect Your Sources: Storify maintains links to the original source so attribution is easy and transparent—precisely what you’d expect of Herman, a former foreign correspondent who worked for the Associated Press for 12 years.
  • Interactive: Videos remain playable and links stay “active” so that stories are layered and enriched by multimedia.
  • Drag ‘n’ Drop Navigation: Editing a story is as easy as dragging and dropping elements into place.
  • Embeddable: Once a story is published, you can tweet, email or embed the link in your blog/website. When one of the YouTube videos “broke” in my story, it was a snap to fix and have the correction picked up automatically everywhere it was embedded.


  • “Spammy” Notifications: While it’s important to notify folks when you’ve included their content in your story, Storify sets up a separate tweet for every notification. Depending on your number of sources, this could mean a high volume of tweets—which will read like spam in your timeline. I’ve turned this feature off but then I’m left manually trying to notify folks.

I love Storify—this tool makes it easy for anyone to quickly get started curating content of value to their audience.

What are the stories you need to be telling your audience? Request an invite to join the private beta and start testing Storify now.

Be Your Own Editor in Chief with

A recent post on’s blog has led me to revisit my original review to amend and expand my analysis of this free tool that lets each of us become the “editor in chief” of our own online newspaper aggregated from our Twitter or Facebook feed.

Five Types of Papers

When I first wrote about, I griped about the lack of granular control in terms of the contributors who I could include, exclude or highlight. But in her post, Kelly at clarified the five kinds of papers that users can generate—some of which provide a much defter ability to control the list of contributors and/or focus of each publication. Creation Page

1. Your @Twitter account – composed of links and articles that either you or your followers have shared
Minimal control

2. #tag – tweets across all public timelines filtered by hashtag
Minimal control + you don’t “own” the paper since hashtags are “public domain” in the social sphere

3. @list – based on a public, user-based list you curate
Maximum control over contributors

4. Custom – Mix and match the other paper types or create a custom query
Maximum flexibility over contributors and/or focus

5. Facebook – draws on all public posts
In beta testing

Collecting vs. Reporting

Different types of papers provide varying levels of control. Still, you won’t be able to hand pick your top stories and contributors or comment on individual links.

But if you want that level of influence over what goes into your paper, then you should consider alternatives like Storify. (See mine here) is a dependable tool for aggregating content from Twitter of Facebook. But Storify is a social reporting tool that allows you to comment on every individual tweet, photo, video or link you use to build a story.

Your choice will depend on the level of effort and time you have to invest in the output. With, you essentially “set it and forget it” so it’s easy to jump in and start a paper. But minimal effort means minimal opportunity to add value to your audience.

But if you’ve done a good job of setting up the paper, then you can build authority over time—daily in fact if that’s how often you want to publish. Then, use more in-depth services like Storify periodically to enrich your followers’ experience.

My final word: is a formidable player in the field of aggregation that can be used in combination with curation tools like Storify to build credibility through sharing.

Are you ready to start your own daily?