Live Blogging with CoverItLive

Lately, I’ve been live blogging more frequently at local events like Me in Media, Inside Stories and Lost in Translation?.  On a few occasions, I’ve been asked for tips on how to successfully create a live blog, leading to this entry.

There are a few free online tools available to live bloggers as Nancy Messieh outlines in 3 Easy Methods to Live Blog. But I’ll focus exclusively on CoverItLive, which is the service I use when live blogging.

I like CoverItLive, because it’s (1) free, (2) highly customizable, (3) allows me to embed its code in my WordPress site, and (4) offers basic analytics.

Pre-Event

I set up each Live Event in advance—ideally, a week or two before the event.
Click on any image in the slider to see the full-size screenshot.

Add New

Login to CoverItLive and select "Add New."

CoverItLive Home Page

Event Details

Enter your event’s details, including date, time and title

.CoverItLive Live Event Details

 

Customize Settings

Customize a range of settings for your Live Blog.CoverItLive Options

 

Twitter Feed

You can automatically publish tweets from a particular user and/or tweets with your event’s hashtag.

CoverItLive Twitter

Grab Code

Grab the code to place the Viewer Window in your site.

CoverItLive iFrame Code

CoverItLivealso enables you to add links, photos, videos and prewritten text like your panelists’ bios to a Media Library in advance. I love this feature because it means I don’t have to scramble during an event to find relevant information to publish.

At the Event

Login to CoverItLive to launch your event. Then, double-check your website to ensure that the Viewer Window is working properly. As always, it’s worthwhile to arrive early and work out any kinks, like Wi-Fi access, before any event gets underway.

Initially, I managed my live blog via CoverItLive’s console. But the downside is that you can’t engage with others who are live tweeting at the same event—remember, your live blog is accessible to those on your website and not those following the hashtag on Twitter.

To address this problem, I now set up each live blog to automatically publish any tweets from my Twitter feed. This allows me to continue engaging on Twitter with others who are at the event, while automatically feeding content directly to my live blog.

Regardless of which tool you use, try to have a couple of people who are sending content to the live blog—one can provide colour commentary while the other offers a blow-by-blow account of the event. I find it’s too difficult for one person to take on both roles, because it’s hard to provide analysis on top of accurately documenting what people are saying or doing.

Post Event

Once your event comes to a close, remember to end it on CoverItLive. Now, you’ll have a great transcript of the whole thing on your website ready to be replayed at any time.

Got a cool tip for how to get the best out of CoverItLive? Leave a comment or email me.

 

Vancouver’s hungry for open dialogue on media and ethncity

Me in Media: The Team
Photo credit: Jeremy Lim

Last Tuesday, the United Nations Association in Canada and Schema Magazine co-hosted Me in Media, a public town hall to explore how we can make Vancouver a more inclusive city through media.

CoopCulture helped sponsor the event and, as its Director of Online Media, I put together the social media strategy to promote this free event.

As always, it’s gratifying to see an event come together after months of patient planning over coffee, Skype calls, phone calls and Google Docs.

But most importantly, it’s invigorating to be in a room filled with likeminded people who are passionate about the same thing that drives us to volunteer our time: how we can use media to make positive change.

Over the course of two hours, people sent out 352 tweets that included the event’s hashtag, #meinmedia, and we became a trending topic in Vancouver.

Screenshot of Trendsmap showing trending topics in Vancouver

Five days after the event, the number of total tweets has risen to 661. In fact, the most recent 50 tweets have reached 20, 453 people and produced 47,707 impressions according to TweetReach.

Screenshot of Tweetreach, showing reach of most recent 50 tweets for #meinmedia

 

The numbers show how hungry we are for more events like #NetCulture and Me in Media where we can come together, be candid and brainstorm new ideas.

Check out our live blog below for a tweet-by-tweet transcript of the evening.

What do you think our next town hall should tackle?